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Social media image sizes
Use these common starting dimensions when preparing media for a social content calendar. Platform specifications can change, so verify requirements before publishing.
Common dimensions
| Format | Recommended size | Aspect ratio |
|---|---|---|
| Instagram post | 1080 × 1080 px | 1:1 |
| Instagram portrait | 1080 × 1350 px | 4:5 |
| Instagram Story or Reel | 1080 × 1920 px | 9:16 |
| TikTok video | 1080 × 1920 px | 9:16 |
| Pinterest standard Pin | 1000 × 1500 px | 2:3 |
| Facebook post | 1200 × 630 px | 1.91:1 |
| YouTube thumbnail | 1280 × 720 px | 16:9 |
| X post image | 1600 × 900 px | 16:9 |
Keep the original high-resolution file in your media library, then create platform variants when a format needs a different crop. 1grid helps you keep those assets close to the posts where you will use them.